Valora Futbol

VF Podcast #4

administrador — Wed, 07 Dec 2022 10:59:25 +0000

VF PODCAST EPISODE #4: NFT Solutions for fan engaGEment in sports media

By Javier Montero

One of the most exciting Podcasts we created was connecting with Jorge Urrutia in NYC. Raised in Madrid and a huge sports fan since he was a little kid, he ended up working for the NBA. His role was understanding all the data gathered in the Fan Engagement vertical and making decisions to improve that relationship with the fans.

After a couple of years in that amazing role, he took a new adventure entering the Dapper Labs project. He is now the VP of Football and his main role is to bring the NFT ecosystem into the major leagues worldwide.

Learn from his experience, how the digital fan engagement is evolving and which new features and factors will be key in the near future.

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

VF WEBINAR #3

administrador — Fri, 01 Apr 2022 09:16:21 +0000

Valorafutbol Webinar: Live Interactive Streaming in the New Media

By Valorafutbol

The New Sports Fan Experience Webinar by Valorafutbol Live Interactive Streaming in the New Media

The Panelists:

Alessandro Masaro – Senior Vice President Strategy & Corporate development at Starzplay

Jordi Durante – CEO & Founder at Athlos Agency, former Head of Sports practice in Delta Partners

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

administrador — Wed, 09 Mar 2022 01:26:31 +0000

VF PODCAST episode #3: The Sports and mediatech trends

By Javier Montero

We are so very glad to announce that the third episode of our podcast “The New Sports Fan Experience” is now available in all podcast platforms!

Borja Varela started his career as a lawyer working for large firms on M&A processes. His speciality in IP and Copyrights made him see the potential of digging further in the Media-Tech-Sport environment and becoming a reference on this field.

After working for large international groups such as Liberty Global and Nokia, he is currently based in Amsterdam and now giving consulting services to big players in the Sports, eSports and Entertainment industry through his own company Outro Consulting and also growing Panoramix Ventures, the VC he created with another partner.

In this chpater, he shared his view and told us about the trends of this interesting ecosystem: Mediatech – Sports (and eSports) – IP Holders – Metaverse – NFTs. Set up the volume and enjoy as much as we did recording it 🙂

VF Podcast #4

VF PODCAST EPISODE #4: NFT Solutions for fan engaGEment in sports media Share on facebook Share on twitter Share on linkedin One of the most

diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

Valorafutbol in Arsenal Innovation Lab at the Emirates Stadium

administrador — Tue, 01 Mar 2022 16:09:15 +0000

Valorafutbol in Arsenal Innovation Lab at the Emirates Stadium

By Borja Burguillos

It is a true pleasure to write these words, it’s been a long journey but here we are! At the Emirates Stadium helping Arsenal the Reach, Engage and Monetize their Fans!

Being of the Arsenal Innovation Lab has been an outstanding experience. We’ve been working hand to hand with Arsenal’s different teams: Product, Digital, and Commercial. We integrated our second screen widget into the Arsenal website and now working towards new interactive live experiences to attract and keep all the Fans to Arsenal Digital Ecosystem: Web & App.

Valorafutbol helps Arsenal FC to interact with millions of fans worldwide in a very exciting and innovative way. We have built Valorafutbol to help football clubs to focus on what they do best, to take care of their Fans, without caring about complicated software solutions and tough integrations.

The vision with Arsenal – Make Arsenal Web & App User habitual

Extend the Stadium. From a dream to reality with Valora. Reach and Engage more Fans in Arsenal Web & App.
Make every single Arsenal Fan around the world feel part of the Club. Make them count!
Engage longer with your Fans BEFORE, DURING, and AFTER every game. Engage 24/7.
Open new revenue streams. Offer your brands to be part of the Fan Experience. Increase ARPU (Average Revenue per User).

The Sports industry is going under a profound transformation due to the change in consumer behavior. The youngest generations have a very different way of watching Sports events & Entertainment. Our aim as a company is to help The Sports stakeholders to give the younger generation what they want with new GameFi techniques.

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

Redefining relationships with Fans in Sports

administrador — Mon, 07 Feb 2022 21:32:21 +0000

Redefining relationships with Fans in Sports

By Borja Burguillos

Following my first article series «Reshaping and expanding revenue generation models”, today I want to continue talking about the future of our industry and what are the main challenges we have ahead.

I went through the 2021 outlook report for the US sports industry prepared by Deloitte and I do agree on most of it so I would like to condense the main ideas and takeaways. I strongly believe that 2021 was a pivotal year within Sports & Entertainment and many changes are coming at an accelerated pace. It is taking long, but tech adoption will grow exponentially in 2022 and within the next 3 years.

Today I want to talk about one of the three critical issues identified by Deloitte;

Redefining relationships with Fans in Sports.

While it’s been increasingly important for sports organizations to tighten fan engagement for some time, COVID-19 has amplified the critical need to reimagine the way they engage with their fan bases. Their focus should be on unlocking the power of digital technologies to build year-round, two-way relationships with fans.

Key opportunities for growth

First and foremost, it’s critical that sports organizations invest in the infrastructure required to power digital channels, streaming platforms, and augmented and virtual reality solutions. Organizations should consider employing a wide range of channels and content types to meet varying needs across their fan bases. For example, the Deloitte Fan Experience survey found that when seeking rapid updates, fans prefer to use sports news websites, television, and social media. Fan demographics also shape their channel preferences: Deloitte’s survey found that millennials are 40% more likely than baby boomers to use social media to obtain

information about their favorite teams and players. In addition, 40% of fans in Deloitte’s survey indicated that the presence of real-time augmented reality stats on screen would increase their likelihood of watching a live game.

Sports leagues and athletes also should move beyond traditional broadcasts and start interacting directly with their fans. For example, they should encourage their athletes to become increasingly active on social media year-round to maximize fan engagement and

monetization opportunities.

Sports organizations should consider several other vehicles to boost fan engagement:

eSports: As the popularity of esports continues to skyrocket, it is helping teams, leagues, and athletes boost fan engagement. For example, the COVID-19 pandemic led the NBA’s Phoenix Suns to simulate its remaining regular-season games on NBA 2K, streamed on Twitch.

Fantasy sports: Studies have shown that fantasy sports make fans more likely to watch games on television and attend them in-person.

Sports betting: Fans who participate in sports betting are increasingly watching not only their favorite teams, but also any other games on which they’ve placed bets.

Fan districts: To help extend the in-stadium experience, teams should explore partnering with municipalities to build “fan districts”.

In-stadium improvements: To help bring fans back to stadiums, organizations should present a stronger sales proposition regarding the benefits of in-person attendance. Teams should consider making several improvements, including contactless technology, better in-stadium connectivity (taking full advantage of 5G wireless technology), and more player-fan engagement exclusive to the live venue.

Key challenges to overcome

Effective fan engagement relies heavily upon having the best data possible to enable highly personalized interactions with fans. As such, sports organizations should put the security of fan connections and data at the center of their digital strategies in order to maintain trust.

Traditional sports broadcasters now face stiff competition from social media and streaming video services, all of which have secured deals to stream live sports events. Sports organizations are now challenged with balancing the needs of fans who primarily view traditional broadcasts and those who prefer digital platforms.

Actions companies should take now

Examine the actions of other industries. Explore and learn lessons from how retailers and consumer products companies have engaged customers over the past decade.
Redevelop mobile apps, with a greater emphasis on delivering unique and added value to fans via content exclusives and personalized rewards programs.
Experiment with content and storytelling to create strong programming around teams and athletes.
Prioritize fan data by considering a portfolio approach to events, products, and services that meet different needs across different touchpoints throughout the year.

Strategic questions to consider

Without new games on TV or streaming services, where are athletes and fans connecting, and which channels are most effective at fan engagement?

How does a franchise’s mobile app support a holistic, data-driven strategy across the business? How does it leverage data to deliver premium experiences to fans?

How can teams leverage their most popular athletes to create more stories and fan touchpoints?
How can leagues and teams take full advantage of 5G technology to boost fan engagement and the overall in-stadium experience?

VF Podcast #4

VF PODCAST EPISODE #4: NFT Solutions for fan engaGEment in sports media Share on facebook Share on twitter Share on linkedin One of the most

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VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

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VF Podcast Episode #2

administrador — Mon, 17 Jan 2022 16:06:38 +0000

episode #2: DIGITAL TRANSFORMATION IN EUROPEAN TRADITIONAL CLUBS

By Javier Montero

In this chapter we “flew” to Barcelona to talk with David Bley. His dream as a kid became a reality when started working for RCD Espanyol a few years ago. Now with his position as Digital Communications Manager he has been leading the Digital Transformation within the Club.

As other historical clubs in Europe, the traditional structure had to face the challenge of becoming a global brand and strengthen the digital platforms to follow the industry trend and the needs of younger and international fans.

Check his vision of how Clubs with history but not so many big titles have to be connected with fans and give them personalized and meaningful experiences/content to differentiate themselves from the largest European teams.

VF Podcast #4

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VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

VF WEBINAR #2

administrador — Thu, 02 Dec 2021 10:22:01 +0000

Valorafutbol Webinar: The Digital Transformation for Clubs & Federations

By Valorafutbol

The New Sports Fan Experience Webinar by Valorafutbol

The Digital Transformation for Clubs & Federations (Fan Engagement & CRM Enrichment)

Find out how the Sports industry leaders are approaching the Digital Transformation in their Organizations

The Panelists:

Heidi Pellerano – CCO at Concacaf
Rodrigo Yavarone – Marketing & Commercial Director at Club Nacional de Football Franco Segarra – Innovation Director at Valencia CF

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

VF WEBINAR #1

administrador — Thu, 02 Dec 2021 10:16:31 +0000

Valorafutbol Webinar: The Sports Media D2C Strategy

By Valorafutbol

The New Sports Fan Experience Webinar by Valorafutbol

Learn how the leading Sport Media Companies are doing their D2C strategies increasing their revenues.

The panelists:

– Antonio Lucio – Director, Content Acquisition and Programming at DIRECTV Karim – Saade – Marketing Director at Intigral / Dawri Plus
– Matias Rivera – CEO & Founder at Fanatiz
– Borja Varela – Sports Media Strategist Former Liberty Global & Nokia

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

VF Podcast Episode #1

administrador — Wed, 01 Dec 2021 09:26:41 +0000

episode #1: the key to bring your club to the next level

By Javier Montero

Today we had fun chatting with Felipe Ribbe who took an amazing shift in his career from being a Journalist to leading the Innovation at Club Atlético Mineiro in Brazil.

His passion for sports (football in specific) added to his interest in the new technologies and digital transformation made the perfect blend to be a reference in the sports industry in Brazil.

Listen to our conversation regarding the new initiatives he took to bring the club in this new Digital direction and make a success story for Clubs embracing technology to increase revenues and fanbase.

VF Podcast #4

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diciembre 7, 2022 No hay comentarios

VF WEBINAR #3

Valorafutbol Webinar: Live Interactive Streaming in the New Media Share on facebook Share on twitter Share on linkedin The New Sports Fan Experience Webinar by

abril 1, 2022 No hay comentarios

VF Podcast #3: The Sports and mediatech trends

VF PODCAST episode #3: The Sports and mediatech trends Share on facebook Share on twitter Share on linkedin We are so very glad to announce

marzo 9, 2022 No hay comentarios

Reshaping and expanding revenue generation models in the Sports industry

administrador — Wed, 03 Nov 2021 08:49:50 +0000

Reshaping and expanding revenue generation models in the Sports industry

By Borja Burguillos

We initiate our article series in our new Valora blog to talk about the future of our industry and what are the main challenges we have ahead.

I’ve been very active speaking with Clubs, Medias and Leagues about the impact of Covid in the industry and the future. I went through the 2021 outlook report for the US sports industry prepared by Deloitte and I do agree on most of it so I would like to condense the main ideas and takeaways. I strongly believe that 2021 is a pivotal year—challenging fans, athletes, broadcasters, teams, and leagues alike in new and unexpected ways.

Following the Deloitte report, we have identified Three critical issues for the sports industry to consider in 2022 and beyond. Today I want to talk about the first one, “reshaping and expanding revenue generation models”.

Reshaping and expanding revenue generation models.

One of the biggest sources of alternative revenue for the Sports organizations in 2021 and beyond could be data monetization, particularly in the areas of fan engagement, player and team performance, and sports betting. The market for data-wranglers and aggregators is heating up as organizations increasingly employ data analytics to guide decision-making and support their marketing efforts.

Key opportunities for growth

Expanding novel partnerships, that allow one or more technology companies to showcase their products while improving the fan experience. Organizations should consider breaking away from traditional category management, especially in the area of technology, and develop complex stories and platforms in which multiple vendors can participate.

Attracting private equity investment, to address revenue shortfalls and working capital needs.

Growing the fan base, by meeting the needs of groups that have not traditionally participated in or followed the sport.

Key challenges to overcome

While data monetization represents a significant opportunity for sports organizations, it does require a sizable infrastructure investment to generate the desired impact. These costs (for everything from data collection to potentially purchasing third-party data) can be hard to justify unless an organization truly understands the potential return on investment.

Actions companies should take now

Prioritize investment in digital infrastructure, people, and processes pertaining to fan data.

Build broader business acumen across your teams, along with considering non-traditional partnerships that bring outside perspectives.

Be willing to be bold. Use today’s challenging environment as an opportunity to try new things.

Strategic questions to consider

What technologies (for example, data infrastructure technologies or in-stadium data collection) can enable new revenue opportunities?

Do you have a coherent and comprehensive strategy for monetizing fan and athlete performance data? How could you implement that strategy more effectively?

What learnings can you take from other sports organizations and/or other industries that have done a good job driving new revenues since the start of COVID-19?