Case Study – Sport360

Type of company: Online Sports Media

Region: Asia

Group: Chalhoub

An online sports media that offers sports coverage for the Middle East region in Arabic and English. The leaders in English written content in the region.

The challenge

We stepped in Sport360 to help them to engage with the audience. Same as other online media they were worried about the bounce rate and average time on page, but soon they realized about Valorafutbol as a powerful content tool to feed their articles and social media channels.

The solution

We implemented the microsite together with two modules (Ratings and Score predictor) and Valorafutbol widgets.

Sport360 increased the bounce rate significantly as well as average time on page and brought on board relevant brands to sponsor the content and created sponsored campaigns.