Case Study – Intigral

Type of company: OTT

Region: Asia

Group: STC – Saudi Telecom Company

One of the main sports players in the Middle East market. They are focused on broadcasting the Saudi Premier League and beyond.

The challenge

On their platform, Dawri Plus created a match center and gaming solutions with a large and loyal audience.

They had different tools and solutions to push content to the fans but had the challenge to keep the conversation going right before the match begins, during the game, and right after it finishes.

The solution

With Valorafutbol we helped them engaging better with fans and increasing their platform registrations. Valorafutbol helped Intigral to increase Fan Engagement to +20% the first year (2018), and keep growing it sustainably since then.

We started by implementing the Rating modules, then the Score predictor, and Predict the Best man of the match modules.

We are now together focusing on exploring new gamification techniques and exploring new ways to increase revenues by adding sponsors in the ecosystem.