Learn more about our success clients’ stories with Sports Media and Clubs around the world.
An AT&T company
Latin America & USA
DIRECTV was looking for a tool to improve the interaction with the soccer fans inside their platform. They wanted to capture that feedback from the audience especially during the game and right before/after.
Besides the improvement of the engagement in the phases of the game that were key to them, they found out that the content generated was truly appealing to the audience and also a new product to sell to their sponsors.
With Valorafutbol we helped them engaging better with their brands by offering a new platform to sponsor. A new key concept (the fan’s voice) to be part of the game and engage with the younger audience by asking them to rate players within the DIRECTV Sports platforms and sharing sponsored relevant content in the social media channels.
Valorafutbol helped DIRECTV Sports to get a new revenue stream with a significant impact on some countries P&L.
We implemented the microsite together with three modules (Ratings, Score predictor, and Predict the Best man of the match).
We are currently working together exploring new gamification techniques and keep finding new ways to increase revenues by adding more sponsors in the ecosystem.
An Intigral (STC) product
On their platform, Dawri Plus had different tools to push content to the fans but had the challenge to keep the conversation going right during and right after the game finishes.
With Valorafutbol we helped them engaging better with fans and increasing their platform registrations.
Valorafutbol helped Intigral increase Fan Engagement by +20% the first year, and kept growing sustainably since then.
We started by implementing the Rating modules. Then we followed with the Score predictor, and finally the Predict the Best man of the match module.
We are currently working together exploring new gamification techniques and keep finding new ways to increase revenues by adding more sponsors to the ecosystem.